Human-led AI for creative work
I help filmmakers, musicians, and creative teams decide what to hand to AI, what to check, and what must stay human. Through workshops, practical frameworks, and systems built from real work.
New Where are you on the AI adoption ladder? Take the 2-minute checkStart where you are
You may need a room full of people to get on the same page. You may need help with one project. Or you may want a useful place to start on your own.
For groups and organizations
Interactive sessions for filmmakers, creative communities, and teams. The room works through real decisions, sees the tools live, and leaves with a shared way to judge where AI belongs.
See the workshop approachFor a project or workflow
One-on-one sessions for people who have real work in front of them. We map the task, name the human standard, and build a process you can understand and run.
Tell me what you are working onFor independent learning
Essays and practical resources on AI literacy, creative judgment, rights, and the gap between using a tool and knowing whether the result is any good.
Browse the resource shelfThe method
The useful question is not, “Can AI do this?” It is, “What does good look like, what can go wrong, and who is responsible for the result?”
Your intent, constraints, taste, rights, and definition of good come first.
Research, options, organization, drafts, and pattern-finding inside rules you understand.
Check the work, reject what misses, document decisions, and put your name only on what you can defend.
Current work
A curriculum, a public media series, and a live filmmaker conversation. Different formats, same question: how do you keep human intent and judgment in charge?
Human-Led AI
A four-module course that starts with practical prompting, then works backward to intent, how language models interpret instructions, and how professionals keep authority over the result.
Explore the curriculumSan Diego Media Pros
A four-part public series for working media professionals. Episode One follows a fictional San Diego client from the first vague request through discovery, creative direction, budget, proposal, and follow-up.
Designed with producer Jane Hare and the San Diego Media Pros production team.FilmCon San Diego
An honest AI conversation for filmmakers who care about craft. A short spoken talk followed by open Q&A on slop, authenticity, pre-production, rights, and where human judgment still earns its place.
Get the field kitWorkshops
The strongest sessions are guided conversations with live demonstrations, room-wide decisions, and enough space for the questions people are actually carrying.
Now booking · Your venue or ours
No slides. No product tour. A direct conversation about the parts of creative work AI can help with, the parts it cannot judge, and the questions your team has not had a comfortable place to ask.
Start a conversation“Practical, eye-opening, and immediately applicable. I was so inspired that I actually started making progress on my own project right there in class.”Vitaly Perakh, writer + entrepreneur
Resource shelf
Start with the main idea, then follow the question that sounds most like yours.
Identity, World, Task, Example, and Constraint. A repeatable way to give AI the context it keeps trying to guess.
Use the framework → Before the promptSix questions that turn “I know what I mean” into instructions another person or system can actually follow.
Build an intent brief → Decision toolA simple way to decide where AI can help, where a human needs to check, and what should stay yours.
Map a workflow → Quality controlMake the defaults visible. Record what the system assumed, what evidence exists, and who makes the final call.
Track assumptions → Flagship essayWhy knowing the tool is only half the work, and why your existing expertise matters more than ever.
Read the essay → TrainingAccess to a tool is not the same as knowing how to judge its work.
Read → EducationA practical case for teaching tool fluency alongside human judgment.
Read → InstitutionsWhy another prompt list will not solve an institutional learning problem.
Read →
About Alex
I am a Berklee-trained composer and working musician with more than 30 years in live performance. I started building AI systems because the business around the creative work kept eating the time meant for the work itself.
What began with lead responses, research, writing, and business operations became a larger question: how do you use these tools without giving away the judgment that made your work valuable in the first place?
That is what I teach now. Not a tour of whichever tool launched this week. A way to think, decide, and build that still works when the tools change.
Read the full storyStart a conversation
Tell me about the room, the project, or the part of your work that keeps getting stuck. I will read it and tell you whether I think I can help.
Prefer to call or text?
619-755-3246